Products

Consumer Behavior: Concepts and Applications provides an insightful exploration into the intricacies of consumer decision-making processes and their implications for marketing strategies. With its fourth edition, David L. Loudon and...

Integrated Advertising, Promotion, and Marketing Communications, Global Edition 9th EditionQuality :  Black White Paper A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th...

Integrated Marketing Communications (9th Edition)Author(s): Shimp, AndrewsBinding: PaperbackQuality :  Black White PaperCategory: Marketing, BusinessRecommended For: Marketing Students, Business Professionals, Marketing Executives Key Points: Comprehensive overview of integrated marketing communication strategies....

No Filter: The Inside Story of Instagram by Sarah Frier provides a deep dive into the rise of one of the most influential social media platforms of our time. The...

Principles of Marketing (2nd Edition)Author(s): Yusniza Kamarulzaman, Nor Khalidah AbuBinding: PaperbackQuality : Color PaperCategory: Business / MarketingRecommended For: BBA, MBA, Marketing Students, Business Professionals Key Features: Comprehensive introduction to key marketing...

Principles of Marketing – 13th Edition (South Asian Perspective)By: Philip Kotler, Gary Armstrong, Marc Oliver Opresnik Principles of Marketing (13th Edition – South Asian Perspective) is a widely acclaimed textbook...

Principles of Marketing (18th Edition)Author(s): Philip Kotler, Gary Armstrong, Sridhar BalasubramanianQuality :  Black White Paper,  Color Maat PaperCategory: Marketing, BusinessRecommended For: Marketing Students, Business Professionals, Entrepreneurs Key Points: Comprehensive introduction to...

The Copywriting Sourcebook: How to Write Better Copy, Faster—For Everything from Ads to Websites by Andy Maslen is an essential guide for aspiring and experienced copywriters alike. This comprehensive resource...

The Discourse of Advertising 2nd Edition                                                ════ ⋆★⋆...

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling"...

"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin is a groundbreaking book that reshapes the way we understand and approach marketing. Godin, a...